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Product Marketing Coordinator

Position Overview

Founded in 1948 as an independent representative for building product manufacturers, the company quickly shifted to its own manufacturing operations and grew its business through product diversification and acquisitions, including the 100+ year old Babcock-Davis brand. Led by CEO Sue W. Thomas, today Nystrom has 180 manufacturing and business support employees with an extensive national partner network throughout North America.

So what gets us powered up each day? For starters, we live true to our five core values – ensure profitable growth, lead by example in our daily work, put both the external and internal customer first, raise the bar in our work and create a work/life balance. We think big – because we’re all about creating the ultimate hassle-free service for our customers. No matter who you are or what you do with us, you’ll find endless ways to be part of the Nystrom family and serve our community.

As a Product Marketing Coordinator, responsible for supporting the Product Management and Marketing teams, you’re highly motivated to ensure all product, technical and specification information accuracy in print, digital and ecommerce platforms. You are an integral part of our highly motivated and experienced group, engaged in the growth and development of the product portfolio and its promotion. You enjoy coordinating go-to-market strategies that support the growth and sales of products including email campaigns, webinars and ecommerce sites. You welcome learning the commercial construction industry, its product lines and operational processes. Finally, you thrive working with a team to maximize productivity to reach department and company goals.

If you value attention to detail, customer-focused work and want to be part of a loyal, well-tenured, passionate team, plus you’re interested in working with a stable and innovative company, we’d love to meet you.

Essential Functions

  • Assist product team with editing and formatting product documents
  • Upload documents into Sales Ready Product Information (SRPI) tool, FTP site and company websites
  • Schedule and produce webinars
  • Track and develop monthly reports on website and e-commerce analytics, on-demand webinars, trade shows and email initiatives
  • Coordinate literature orders, inventory, collateral edits and reprints
  • Coordinate social media posts, email campaigns and blog posts
  • Create and edit PowerPoint presentations and custom documents for customers
  • Administer copy and image edits to company websites
  • Administer e-commerce and distributor portal sites, including maintaining accurate product information and pricing, uploading new, and editing, content and images and working with outside vendors on site work, and serving on the e-commerce committee
  • Assist and coordinate miscellaneous projects as necessary

Minimum Qualifications

  • 2 years of related experience
  • Adobe InDesign, Illustrator, Photoshop experience
  • Understanding of basic HTML and some hands-on experience with Java Script and CSS
  • Experience using email platforms such as ReachMail, Constant Contact or other
  • WordPress experience or similar platform using PHP programming language
  • Ability to use Google Analytics and create reports for distribution to management
  • Experience creating copy and images for social media, posting on platforms, using HubSpot or similar
  • Microsoft Word, Excel, PowerPoint
  • Use of Salesforce or other CRM systems

Attributes

  • Customer Focused – energized around delivering a hassle-free experience for the customer
  • Time Management – ability to prioritize work and utilize time effectively
  • Detail oriented – pays attention to detail
  • Positive attitude – energized by working with a team and tackling new challenges
  • A learner - interested in working on a variety of projects and learning new skills and information

Health & Safety

Nystrom values the health & safety of our employees. We have engaged the following safety protection measures against COVID-19:
  • Entrance temperature checks
  • Mask requirement
  • Workplace social distancing
  • Increased personal and facility cleaning protocols

Nystrom offers the following benefits and more!

  • Profit sharing
  • 16 days PTO + 9 paid holidays
  • Medical/Dental/Eye Care insurance
  • 401(k), Matching and Contribution Retirement plan
  • Life & Disability insurance
  • Employee assistance program
  • Flexible spending account
  • Parental leave
  • Employee referral program
  • Tuition reimbursement


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