Digital Specialist
Position Overview
Founded in 1948 as an independent representative for commercial building product manufacturers, the company quickly shifted to its own manufacturing operations and grew its business through product diversification and acquisitions, including the 100+ year old Babcock-Davis brand. Led by CEO Sue W. Thomas, today Nystrom has 180 manufacturing and business support employees with an extensive national partner network throughout North America.
What gets us powered up each day? For starters, we live true to our five core values – ensure profitable growth, lead by example, put both the external and internal customer first, raise the bar in our work and create a work/life balance. We think big – because we’re all about creating the ultimate hassle-free service for our customers. No matter who you are or what you do with us, you’ll find endless ways to be part of the Nystrom family and serve our community.
The DIGITAL SPECIALST has experience in business-to-business markets and is a HubSpot pro who develops and implements digital marketing strategies that align with Nystrom and Babcock-Davis business objectives. The role is responsible for optimizing our online presence and developing a positive, frictionless digital experience for our target audiences by managing websites, SEO, email, social and digital activities. This is an exciting opportunity that blends marketing strategy and hands-on application. This is a highly collaborative role that requires an interest in learning about our business and products, channels and target audiences.
Responsibilities
1. Work with the marketing communications and product managers to design and execute digital strategies that promote product growth to target audiences.
2. Apply web design principles and effective layouts to ensure digital content is visually appealing, user-friendly, and optimized for engagement; includes uploading new and editing existing images, copy and content as needed.
3. Employ an ongoing plan to assess, diagnose, and fix website issues to optimize performance, security, and SEO health.
4. Develop content calendars in alignment with marketing communications and product initiatives.
5. Track performance across all digital platforms and evaluate to provide actionable insights for optimization; monitor analytics and use tools like heatmaps to recommend page improvements.
6. Develop quarterly report on digital, website, and e-commerce analytics.
7. Administer e-commerce site, including maintaining accurate product information and pricing, uploading new, and editing, content and images.
8. Work with marketing communications and coordinator on digital content and creative assets (copy, images, graphics) to enhance our online presence via social networks.
9. Assess brand presence on distributor or other 3rd party sites and monitor to ensure brand and product accuracy.
Required Experience
• 3 years of experience executing digital programs in business-to-business markets.
• Proficient in Hubspot, SEMRush and Clarity of other heatmapping tool.
• HTML experience execute website edits and direct agency resources.
• Experience in SEO and PPC best practices.
• Social media experience developing content, increasing engagement and evaluating platforms.
• Experience prioritizing and managing multiple department projects simultaneously.
• Preferred Experience: Google Analytics/GA4, Google Ads; Canva and Adobe suite, Writing and editing skills.
Benefits
- Hybrid work environment
- 401(k)
- Dental insurance
- Eye insurance
- Health insurance
- Paid time off: 16 days annually
- Profit sharing
Nystrom and Babcock-Davis are two of the leading and oldest brands in commercial construction products. We believe in being closer to the customer with people, products, and information. We manufacture and supply specialty building products directly to contractors and through distributors. Our product lines include access panels, roof hatches, floor doors, and stair nosings that create safer, more accessible buildings. Our marketing team comprises product and marketing communications professionals passionate about building our Hassle-Free promise inside the organization and to our customers.
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